Cancer Number 9: Loathsome and Lethal Blend

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This year, R.J. Reynolds (RJR), the second largest tobacco company in the U.S., introduced a new product - Camel No. 9. Camel No. 9 openly targets women, but is also very appealing to girls.

In what we believe is a response to months of pressure from individuals and groups all over the country - including Members of Congress, R.J. Reynolds recently pledged to temporarily suspend cigarette advertising in magazines. But this PR ploy doesn't stop them from resuming magazine advertising, launching new products or using other marketing tactics to continue which could work to addict young women and girls in the future.

We believe it is time to put an end once and for all to the tobacco industry using magazine ads to lure young women and girls to a lifetime of addiction. Please join us in asking the publishers of some of the most popular women's magazines, including Vogue, InStyle, Glamour, Elle, US Weekly, Marie Claire, Lucky, Latina, and Cosmopolitan to stop accepting ALL tobacco ads.

Use the form to sign the petition asking the magazine publishers to stop running all cigarette ads in their magazines.

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Subject: Stop Camel No. 9 Ads
Dear Magazine Publishers:

WHEREAS, Since 1987, lung cancer has been the leading cancer killer of women; and

WHEREAS, Heart disease is the overall leading cause of death among women, and smoking accounts for one of every five deaths from heart disease; and

WHEREAS, 23 percent of high school girls and 18.1 percent of adult women currently smoke; and

WHEREAS, Six years after the introduction of Virginia Slims and other brands aimed at the female market, the rate of smoking initiation by 12-year-old girls had increased by 110 percent, and nearly 90 percent of all smokers begin smoking in their teens or earlier; and

WHEREAS, The slogan "light and luscious," and pink, black and teal packaging directly target women and make smoking more appealing to girls;

BE IT RESOLVED the undersigned has endorsed this petition to the editors of Vogue, Glamour, Cosmopolitan, InStyle, Elle, Latina, Lucky, Marie Claire and US Weekly to no longer accept advertisements for tobacco products in their magazines and to stop helping the tobacco industry from addicting a future generation of women smokers with targeted marketing campaigns.

Sincerely,

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